What are the "best" keywords?
When your potential customers use search engines, keywords are the
words and phrases they type into the search box while looking for
products and services like yours.
The best keywords are those words and phrases commonly
typed in by your potential customers, but which aren't used much on your
competitors websites.
In other words, if you optimize your pages for keywords your
potential customers use a lot, but your competitors haven't thought of,
you win.
But here's the catch...you'll never get to know which are the best
keywords for your website simply by guessing.
If you attempt to optimize your pages for words and phrases that are
just your best guesses, you are losing potential customers and wasting
valuable time.
To make sense of the time and money you spend on search engine
optimization, you need to KNOW that the keywords you use
will deliver results.
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